For publishers & brands

Reach people who are
already curious

Wander puts your content in front of people who told us exactly what they're interested in — right before they're about to discover something new.

180K
Daily active users
2.4M
Sites in index
12
Interest categories
4.2min
Avg. session time

Why Wander works

Discovery advertising that doesn't feel like ads

🎯

Intent-first audience

Every Wander user told us what they care about before they hit the button. You're not interrupting — you're answering.

✦

Native discovery format

Sponsored cards look and feel identical to organic results. No banners, no pop-ups. Just a clearly labeled discovery card that users actually engage with.

📈

Measurable results

Track impressions, click-through rate, and time-on-site for every campaign. Real data, no black boxes.

🗂️

Category targeting

Place your content only in front of users who selected your relevant category. A food brand only shows to food lovers.

⚡

Launch in minutes

Submit your URL, write a description, pick your categories, set a budget. You're live in under 10 minutes.

🔄

No long-term contracts

Month-to-month. Pause or cancel anytime. We'd rather earn your business every month than lock you in.

Simple process

Live in four steps

1

Submit your site

Add your URL, title, description, and a category. We review within 24 hours.

2

Choose a plan

Free listing, Boost, or Sponsored. Scale up as you see results.

3

Pick your audience

Select which interest categories your content should appear in.

4

Watch it work

Real-time analytics dashboard. See impressions, clicks, and engagement as they happen.

Your content, shown to the
right people

When a user selects "Food & Drink" as their interest, your restaurant guide appears in their stumble rotation. Not to everyone — just to the people who raised their hand.

🍽️ Food & Drink
💻 Technology
✈️ Travel
🔬 Science
📈 Business
🎨 Design
😂 Humor
🎵 Music

Preview — how your card looks

🍝 Sponsored

Food & Drink

The 10 Best Pasta Spots in NYC Right Now

eater.com/nyc/best-pasta

12.4K
Impressions
8.2%
CTR
3.1m
Avg. time

Transparent pricing

Start free. Scale when it works.

No minimums, no commitments. Every plan includes access to our analytics dashboard so you can see exactly what's working.

Free

$0

Submit your site and let the Wander community discover you organically.

  • Site listing in index
  • Organic community discovery
  • Basic click analytics
  • 1 category
Most Popular

Boost

$49 / mo

Priority placement in your category's stumble rotation. Perfect for growing sites.

  • Priority placement
  • Up to 3 category targets
  • Full analytics dashboard
  • A/B test your card copy
  • Email performance reports

Sponsored

$199 / mo

Guaranteed impression volume with sponsored placement and dedicated support.

  • Guaranteed 50K impressions/mo
  • All category targeting
  • Custom card design
  • Affiliate link integration
  • Dedicated account manager

What publishers say

They tried it. It worked.

"Our CTR on Wander is 3x what we get from social. People are actually in discovery mode when they see our card."

S
Sarah K.
Head of Growth, food blog

"I submitted my tech newsletter on the free tier and gained 400 subscribers in the first month. Upgraded to Boost immediately."

M
Marcus T.
Newsletter creator

"The targeting is the key difference. We're a travel brand — we only pay to reach people who said they love travel. No waste."

J
Jess R.
Marketing Director, travel brand

Common questions

Got questions? We've got answers.

How is Wander different from Google or Facebook ads? +
On Google and Facebook, you're interrupting. On Wander, users press a button specifically to discover something new. They're in exploration mode — which means they're far more receptive to your content.
How long does it take to get approved? +
We review all submissions within 24 hours. We check for quality and relevance — not gatekeeping. Most sites are approved same day.
Can I cancel anytime? +
Yes, absolutely. All plans are month-to-month. Cancel before your next billing date and you won't be charged. Your listing stays in the free index even after you cancel a paid plan.
What kind of sites perform best? +
Content-rich sites tend to do best — blogs, newsletters, guides, tools, and niche publications. E-commerce works well too, especially in food, design, and lifestyle categories. If your site is interesting and well-made, Wander users will love it.
Do you offer custom enterprise plans? +
Yes. If you need volume above 50K impressions, multi-region targeting, or custom integrations, reach out via the contact form below and we'll build something that works for your scale.

Get in touch

Ready to reach
curious minds?

Tell us about your site. We'll get back to you within one business day.

✦

We'll be in touch soon

Thanks for reaching out. We review every submission and will respond within one business day.

No spam. We respond to every inquiry personally.